What does a career in design consist of?

10 Feb 2023

Design is a key agent to create or improve products, services, communications, environments or experiences. Design integrates and combines different disciplines related to creativity and critical thinking along with the use of tools to materialize ideas. Currently, there is a great demand for specialized profiles in design. In this post we tell you what a career in design consists of.

Studying design

The degree in design combines different studies related to the disciplines that encompass the study of the humanities and the arts, along with technical knowledge for the development of projects related to design in different fields.

The design career provides students with an analytical and critical vision of reality to carry out proposals and solutions in very diverse fields, such as: graphic design, branding and brand image development, interior design, design of commercial or private spaces, design of interactive experiences, web design, as well as product design and development.

Design is based on the combination of technical and practical learning of tools and contexts, so that students acquire the necessary knowledge to materialize projects. A designer must have a multidisciplinary and creative profile, have imagination and synthesis capacity, have the ability to seek rational solutions, have visual sensitivity, show interest in technology and be able to analyze the reality that surrounds him or her.

The designer can face any design challenge from a contextual and empathetic perspective towards people, and always taking into account social and environmental aspects.

Careers related to design

As mentioned above, design is applicable in a wide variety of fields. Therefore, some of its most common specialties in design careers are the following:

Graphic design

The study of graphic design focuses on the mastery of graphic language with subjects such as typography, color theory, art direction and motion graphics. To be able to design projects in different formats, sizes, approaches and target audiences, such as labels, posters, books or magazines.

Product design

For people who want to provide new practical solutions in any field related to user satisfaction, studying product design is an excellent alternative. In this area of specialization, pre-existing products are evaluated and analyzed and alternatives are sought for their improvement in commercial and industrial fields.

Space design

The design of commercial spaces, which includes retail, visual merchandising and window dressing, is a discipline that aims, through spatiality and the combination of carefully selected elements, to provide a unique experience to the user. Interior design, both for private and commercial spaces, is of vital importance for the experience that is lived in these places.

Interactive experience design

With the evolution of new audiovisual technologies that allow sensory experiences to be taken further, interactive experience design has become a fundamental pillar. It is a market that constantly seeks renewal to offer a much more innovative and immersive vision. For this reason, the profiles of interactive experience designers are currently in high demand in the labor market.

Where to study Design in Barcelona?

In Spain, there is a wide variety of universities where you can study Design. At Elisava, you will be able to study design in Barcelona in a center equipped with the latest technologies. We have a teaching team formed by professionals in the sector, as well as a training plan based, mainly, on the combination of practice and theory. Students of Elisava’s Degree in Design and Innovation can also specialize in graphic design, product design, space design and design of interactive experiences.