Rafa Martínez

Director of the Master’s Degree Beyond Branding

Managing the Folch studio’s commissions and operations, Rafa brings in his strategic vision and journalistic approach as well as his overall branding and communication expertise. After a career in Journalism at Blanquerna-Ramon Llull University School of Communication, he became partner at Folch.

Rafa is teacher of Strategic Thinking at the Master of Graphic Design at Elisava and the director of the Master Beyond Branding. He is also partner of Eldorado, Odiseo, and Folch Insights, as well as Executive producer and founding partner at White Horse. Besides this, Rafa is member of the Barcelona Council of Digital Communication and the Comunitat 080 Barcelona Fashion.