Nacho Martín Asunción
Director of the Master in Commercial and Retail Space Design
Nacho Martín holds a PhD in Architecture from ETSAM and is Design Director at Accenture Song, where he has been leading projects that explore the intersection between the digital and the physical since 2018. With more than seven years at the forefront of strategic design and hybrid space initiatives, his work focuses on how the digital experience reconfigures the environments we inhabit—from the home to the city—and transforms the way we work, learn and consume.
Throughout his career, he has promoted innovation as the central axis of design, imagining and materialising spaces and experiences that respond to the cultural, technological and social challenges of our time. Before Accenture Song, he was director of the IED Innovation Lab and co-founder of Mi5 Architects and Mi5VR, a pioneering studio in the design of physical and virtual environments. His academic work has been linked to institutions such as the Architectural Association in London, where he was Unit Master, and the University of Alcalá de Henares, where he has served as an associate professor. His work has been recognised with international awards (Fast Company, The New York Times), exhibited at the Venice Biennale and published in media outlets such as Dezeen and El País.
In 2025, he published ‘Mega: Las siete maravillas del mundo digital’ (Libros Walden), an essay that reflects on the new monuments, imaginaries and symbolic spaces of contemporary digital culture.
Throughout his career, he has promoted innovation as the central axis of design, imagining and materialising spaces and experiences that respond to the cultural, technological and social challenges of our time. Before Accenture Song, he was director of the IED Innovation Lab and co-founder of Mi5 Architects and Mi5VR, a pioneering studio in the design of physical and virtual environments. His academic work has been linked to institutions such as the Architectural Association in London, where he was Unit Master, and the University of Alcalá de Henares, where he has served as an associate professor. His work has been recognised with international awards (Fast Company, The New York Times), exhibited at the Venice Biennale and published in media outlets such as Dezeen and El País.
In 2025, he published ‘Mega: Las siete maravillas del mundo digital’ (Libros Walden), an essay that reflects on the new monuments, imaginaries and symbolic spaces of contemporary digital culture.
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