Ariel Guersenzvaig, PhD

Director of the Master’s Degree in Design and Management of User Experience and Digital Services

PhD in Design Theory at the University of Southampton (UK)
MA in Ethics at the University of Birmingham (UK),
Diploma of Advanced Studies in Design research at the University of Barcelona (ES)
Degree in Publishing by the University of Applied Sciences of Amsterdam (NL).

Dr. Guersenzvaig directs a programme with professional purposes, the Master’s Degree in Design and Management of User Experience and Digital Services. He is a graduate and postgraduate professor at Elisava and a visiting professor at several universities (UPF, UPC). He combines his work as a professor with professional activities as an independent consultant in the field of user experience design and service design. He was a partner of several companies in the field of User Experience Design and has directed and executed projects for some of the main Spanish and European companies. He has also been the executive director of the Design Observatory of the FAD (Spanish initials for Promotion of Arts and Design) and a board member of the ADG-FAD.

His most recent publications are:
—GUERSENZVAIG, A. (2018). Autonomous Weapon Systems: Failing the Principle of Discrimination, IEEE Technology and Society Magazine, Vol. 37, No 1 (2018). DOI: 10.1109/MTS.2018.2795119

—CASACUBERTA, D. and GUERSENZVAIG, A. (2018). Using Dreyfus’ legacy to understand justice in algorithm-based processes, AI & Society. DOI: 10.1007/s00146-018-0803-2

The main lines of teaching and academic research he is exploring are:
Ethics of design and technology: its research focus is dual, it investigates the ethical aspects of the professional activity of design, on the one hand, and the effects and ethical implications of the design, on the other. He pays special attention to the ethical aspects of emerging technologies around artificial intelligence.

Theory and methodology of design: the area in which he developed his doctoral research, focusing on the phenomena of decision making in design, studying especially the role that intuition occupies in these processes.

Service design: study the role of generative and participatory research techniques and the way in which these techniques can be applied to the generation of value concepts and proposals for organizations.