Jorge Rodríguez Nieto

Director of the Master Research Design and Innovation  

Publicist, specialised in Corporate Communications from UJTL in Bogotá, BA in Fine Arts, specialised in New Media and Administration from Universidad de los Andes, and Postgraduate in Cultural Management specialised in Cultural Industries from the University of Barcelona. He has also studied at the Universidad del Rosario, Westminster University, and Birkbeck College in London.

Professor Rodriguez has worked as producer for HBO-Olé Time-Warner Group, carrying out ethnographic research for TV specials. He has worked as director of the Artehoy Foundation, and the Bogotá Photography Biennial from 1999 to 2004. He is associate member and cofounder of ABAC in Barcelona, where he conducts cultural and consumer research, partner at Algo Bueno Studio S.L. where he has worked on projects for SEAT, Anchor Bay, Sony Pictures Entertainment and Starz Media in California amongst others. As a consultant, Mr. Rodriguez has specialised in topics related to cultural consumption and has been advisor for the Colombian Institute of Family Welfare, the Colombian Ministry of Foreign Affairs, the Colombian Ministry of Commerce and Presidential Programs and private companies and social organisations. In the academic field, he has been associate professor at the Faculty of Arts of the Universidad Nacional de Colombia and has collaborated with the European University Business School and Rotterdam Business School. Professor Rodriguez is currently director for ELISAVA’s Master’s Degree in Research for Design and Innovation (MaRDI) and Managing Partner at DesignThinkers Group Spain.

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