Efrat Friedland

Professor of the Master in Design through New Materials

Educated and trained as an Industrial designer, she spent the last 15 years focusing on materials and technologies in the field of Architecture and Industrial Design.

Originally from Israel, since 2011 living in Germany (Munich) where she initially established and managed the Material Technologies department at designaffairs GmbH. Prior to that, she founded and directed iMatter, Israel’s first and only Material Library.
With a broad experience as a material specialist, she has lectured about materials in design at various conferences worldwide and taught material technologies for designers at numerous academies.

In 2015 she founded an independent material consultancy - materialscout.
Among her clients are Sennheiser, Huawei Technologies, Loewe, BMW, Ableton, Sabic, A.Schulman, form Magazine and more...

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