Dr. Carmen Malvar

Director of the Retail Area and Director of the Master in Design for Resilience

Holds a B.S. in Design at the School of Arts and Crafts of Santiago de Compostela, Architect by Pratt Institute New York (with honours), PhD in Social Design in the field of Arts and Humanities at Southampton University, UK (Vice-Chancellor Award). The work of her thesis on Social Design strategies developed in Mexico, has been the origin of the CADA foundation, a platform for the reinforcement of cultural heritage through design and selected by the Swiss Design Network under the theme Design for Common Good together with India and Egypt.

She has been part of Zara (Inditex)’s architecture studio under the direct supervision of Amancio Ortega, conceptualising prototypes to be implemented worldwide, has participated as project manager in the globalisation of different brands such as Camper, Mango, Tous and Desigual and has worked in the design and conceptualisation of spaces such as Helena Rubinstein’s flagship store in NY or the lounges of the TWA airport in New York, under Naomi Leff’s tutelage, considered the introducer of luxury retail in the USA. Carmen has designed and overseen the implementation of international shops in over thirty locations around the globe.

Carmen works regularly as a consultant and speaker for various institutions, local governments, foundations, corporations, and academia. She has collaborated with the Organization of Ibero-American States for Education and Culture OEI, among others. She has collaborated with the Chamber of Commerce of the Basque Country, Spain-US Chambers of Commerce, New York, the National Forestry Commission (CONAFOR), Mexico, the Association of Fashion Creators of Spain ACME, the international group IKEA, the Gabarron Foundation for the Arts or The Retail Marketing Society in New York.

Some of Carmen's objectives are to implement and develop strategies where the design of the production chain encourages local suppliers to be part of the global process without losing identity. She collaborates in her research with Elisava creating a structure that allows all the information gathered to be applied through practice, moving closer and closer to a sustainable approach.

She also contributes to the Fashion Institute of Technology in New York, where she collaborates in the Brand Management Certificate Programme, among other institutions. She has been an adjunct professor in the Interior Design Department at Pratt Institute, a researcher at the Center for Sustainable Studies in the Pratt Design Entrepreneurship Certificate Program in New York under the direction of Deborah Johnson and has collaborated in the Retail programs at the Universidad Technologica de Monterrey in Mexico, the Peter Behrens School of Arts in Dusseldorf or the Willem de Kooning Academy in Rotterdam. She is currently a collaborating member of the UNESCO Chair of Sustainability in Barcelona (UPC) and an organising member of the international GIS research group for Retail and Service Futures belonging to the DRS (Design Research Society). Carmen gives lectures and seminars in different areas such as Social Design, Global Trends or New Commercial Formats.