In this program, you will learn how to do deep research into culture/audience and pull trends to generate meaningful insights/ideas that will help a brand continue to be relevant.
Trends & The Audience
Presentation
Requirements
Desirable skills: knowledge of design and/or art to interpret concepts and ideas.
Who it is aimed at
Creatives, content Strategist, designers, marketing/communication specialist, brand strategist, Anybody curious about culture and trends.
Objectives
The trend analysis and research that is done in a brand’s audience are essential to give trend direction and insights for the creation of ideas/visions, concepts, content, designs and strategies that are relevant to the brand and its audience. This class will allow you to work more cohesively and bring more innovative and engaging insights and ideas to the creative process.
If you want more information about the Course Trends & The Audience download the brochure here:
Faculty
Laura Pedrol
My name is Laura, I am a creative strategist and I work with brands and creative agencies giving trend direction and insights for the creation of concepts, content, designs and strategies that are relevant to the brand and its audience.