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Narrative and Brand Image Course

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Presentation

Creating a unique and differentiating brand discourse is quite a challenge. But making it coherent and relevant without losing its essence, even more so.

The objective of this course is to learn how to create and give value to a brand by working from its concept, its narrative and, also, its image that is projected at the different points of relationship and contact with its audiences, taking into account the versatility and transversality to the one that is faced both in different media, devices and platforms as well as in various actions, experiences or products.

Who is it meant for

Professionals and those interested in the world of branding and communication to help their projects (or the brands or companies they work for) to define and develop their own identity.

Requirements

Basic knowledge and a strong interest in creativity, storytelling and branding.

summer-school-narrativa-imagen-marca-02 Younder, Agostina Carreño, Carolina Sofía Buntjen, Elena Privitera, Giovanna García, Mireia Arnau
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Objectives
  • Define and create value for a brand.
  • Establish your strategy and identity.
  • Know the different communication and sales channels of a brand as well as its audience to get the most out of it.
  • Define a visual system that allows coherence and uniformity to be provided to your image and speech, as well as scalability and versatility to adapt to different channels.
  • Define a uniform and differentiating brand narrative to achieve the desired brand awareness.

If you want more information about the Narrative and Brand Image Course download the brochure here:

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Faculty
Maite del Mundo

Brand & Marketing Director. Co-founder of the agency Creatique and teacher at Elisava. Graduate in Industrial Design (Elisava) and Marketing and Commercial Management (ESIC). Specialised in branding to help companies create a brand and connect with their audience. She has worked for brands such as Eight & Bob, Puig, Roca, Swarovski, Seat, Aston Martin, Carrera y Carrera, Beam Suntory, Mary Kay, Hermès and Façonnable.

Cristina Latorre

Strategic & UX Design Manager.Co-founder of the agency Creatique and teacher at Elisava. Graphic designer and Master in Design and Illustration (Universidad Politécnica de Valencia). She has more than 12 years of experience in art direction and branding, having collaborated with brands such as Aston Martin, Beam Suntory, Mary Kay and FOX.