We live in a world that is increasingly surrounded by media – the news, the content we share with our loved ones, advertising… they all take place in a mostly digital environment, that’s an undeniable fact. In this context, it’s not uncommon to hear that the printed publication is slowly disappearing, and that its lack of immediacy and its use of material resources have made it obsolete.
On the contrary, the printed publication continues to be of absolute relevance.The Internet’s immediacy and its plethora of channels (social media, online news and magazines, websites…) force the lifespan and relevance of content to be very limited, whereas the printed publication is reserved to content that can make the most out of its physical qualities: permanence, independence from energy sources and the added expresiveness of all things material. The Internet is the perfect space to share data and up-to-the-minute information. The printed publication? It’s the place where stories are told.
During the workshop, participants will engage in an editorial project. They’ll create a printed publication by using the school’s resources as well as their own, making the most out of the many print and production techniques, and experimenting in design and storytelling throughout the process. The project will push them to test their storytelling and design skills, delving into the creation of all-encompassing concepts that can be applied to typography, layout and art direction – with a strong emphasis on printed production, the economy of means, and experimentation.
