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Course in Editorial Design: Experimental Publications Workshop

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Presentation

We live in a world that is increasingly surrounded by media – the news, the content we share with our loved ones, advertising… they all take place in a mostly digital environment, that’s an undeniable fact. In this context, it’s not uncommon to hear that the printed publication is slowly disappearing and that its lack of immediacy and its use of material resources have made it obsolete.

On the contrary, the printed publication continues to be of absolute relevance. The Internet’s immediacy and its plethora of channels (social media, online news, magazines, websites…) force the lifespan and relevance of content to be very limited, whereas printed publication is reserved for content that can make the most out of its physical qualities: permanence, independence from energy sources and the added expressiveness of all things material. The Internet is the perfect space to share data and up-to-the-minute information. The printed publication? It’s the place where stories are told.

During the workshop, participants will engage in an editorial project. They’ll create a printed publication by using the school’s resources as well as their own, making the most out of the many print and production techniques, and experimenting with design and storytelling throughout the process. The project will push them to test their storytelling and design skills, delving into the creation of all-encompassing concepts that can be applied to typography, layout, and art direction – with a strong emphasis on printed production, the economy of means, and experimentation.

Aimed at

Graphic designers, whether editorial or not – although the work is specifically editorial and printed, the mindset of the exercise can be applied to other areas of communication design. Edition professionals. Photographers. Illustrators. Visual artists. Any professional who wants to experiment in the field of design, storytelling and publishing. Work knowledge in InDesign and basic knowledge of Photoshop are expected.

Needed material

A laptop with access to Adobe Suite’s programmes.

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Experimental publications workshop, Graphic workshop

Objectives
  • To increase the participants’ awareness and sensitivity towards editing, an activity that can be applied to any design project.
  • To exercise the participants’ originality when it comes to telling stories.
  • To reassess the printed medium for its specific attributes.
  • To learn about the qualities of materials and printing techniques, and how to make the most out of them.
  • To acquire the resources and strategies of editorial design.
  • To adopt a critical point of view towards the editorial media, valuing first the content and designing later to maximize its impact.
  • To incorporate different insights and intentionalities from which applying design (design does not always have to interpret the text).
  • To acquire knowledge in the use of typography in the editorial media.

Structure and content
  • General vision of the printed media and its details.
  • Storytelling: written stories, stories in images.
  • Means of production: materials, techniques and experimentation.
  • Non-verbal communication: what is said through the media.
  • Practical and expressive typography.
  • Text composition and layout.
  • Structure and rhythm of editorial content.
  • Project closing and production.
  • Critics of the printed project.

The project can be perfectly carried out during the 40 hours assigned to the course. If you wish to delve into the content and make the most of them, it is recommended to continue the project without tutoring during the afternoons.


Faculty
Pol Pérez

Pol Pérez is a graphic designer who graduates in Elisava in 2010. He works for different design companies in Barcelona (Folch Studio, *S,C,P,F…, Bendita Gloria, Avanti Avanti, among others) until he sets up Affaire, in 2015, with Josep Román. After a transition year working for the Dutch agency …,staat (Amsterdam), he returned to Barcelona and started a new chapter as Studiopol (2020). He combines his design work with teaching at Elisava, where he has supervised editorial and visual identity projects in the Masters’ degrees in Editorial Design, Visual Identity, and Photography.