We live in a present which subjects us to a constant barrage of information, thanks in part to the accessibility and ubiquity of the communication channels at our disposal. In this context, and to the surprise of some, physical publishing remains absolutely relevant. The immediacy and vast flow of the internet facilitate the dissemination of extremely ephemeral content, whereas print publishing promotes a type of reading that takes advantage of physical qualities: permanence, independence from energy sources, and the expressiveness of materials. The internet is a perfect space for data and the consumption of up-to-the-minute information. Print publishing, on the other hand, is the ideal medium for storytelling.
The rise of digital media has led us to question which content should exist as physical objects and which should exist online. A significant part of the knowledge expected in any area of publishing lies precisely in this: understanding which medium suits content of different natures.
Throughout the course, participants will engage in an editorial project. They’ll create a printed publication by using the school’s resources as well as their own, making the most out of the many print and production techniques, and experimenting with design and storytelling throughout the process. The project will push them to test their storytelling and design skills, delving into the creation of all-encompassing concepts that can be applied to typography, layout, and art direction – with a strong emphasis on printed production, the economy of means, and experimentation.
