Elisava Beyond boundaries, Laia Moras

Course in Emotional Design and Multisensorial Experiences

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Presentation

Emotions and sensorial stimuli are becoming more important in the world of design and business strategy. This is why the Course in Emotional Design and Multisensorial Experiences is a unique opportunity for those who want to understand and use emotions and senses as a creative tool.

During the course, you will learn about the importance of senses and emotions in design and user experience. You will meet theories and current models in the area of emotional design and will learn to measure and apply, through techniques and methods, emotions in different stages of the creative process and the final result.

Currently, consumers are provided with a great quantity of products, spaces, and services that have the same function, which makes it difficult to differentiate them. This is where the emotional and multisensorial experience becomes a key proposal to establish a more powerful connection with users and consumers. Moreover, it allows differentiation of the product, service, or experience, which translates into a competitive advantage for companies.

In essence, sensorial and emotional design is a constantly growing and evolving tendency, and an essential tool for designers and companies who want to stand out in an increasingly competitive market.

Aimed at

The Course in Emotional Design and Multisensory Experiences is aimed primarily at professionals who have mastered design and/or architecture and have the desire to connect the product, space, or service at a level beyond the physical value with the consumer.

  • Designers, architects and/or engineers.
  • People who are in contact with the creative world and are interested in learning how to create user-centred designs on an emotional and sensory level.
Needed material

Needed materials will be defined according to the typology of the project and each student will have to bring their own working materials.


Objectives
  • Understanding the current context of perception, senses, emotions, and design.
  • Generating critical thinking toward the users’ emotional and sensorial needs in the field of design.
  • Understanding and experimenting with different tools and techniques to understand the users’ emotional and sensorial needs.
  • Designing products, services or experiences focused on senses and emotions.

Structure and content
  • From senses and the processes of emotional perception
  • Emotional vocabulary and evaluation tools
  • Somaesthetics and design in the first person
  • Emotional products and sensitive spaces
  • Multisensoriality and emotions, from theory to practice

The sessions will be articulated between “listening”, “conversating” and “exploring” for each addressed theme. And it will be concluded with a project that puts together and into practice all the developed content.


Faculty
Ainoa Abella

Ainoa holds a PhD in Statistics and Operations Research from the UPC and an Engineering degree in Industrial Design from Elisava. She is currently in charge of the Simultaneous and Consecutive Studies Programme, a teacher at Elisava, and a researcher in the Decoding Wellbeing line at Elisava Research. Her work and publications focus on the parameterisation of emotions, user experience, well-being and perception of materials, through kansei engineering and the application of statistics and data visualisation.

María Araya León

María is Doctor Cum Laude in Architecture (2021), Architect (2006) and Master in Design (2012), Diploma in Ergonomics (2007) and in University Teaching (2014).Researcher in the Decoding Well-Being line of Elisava Research, an academic at the same institution. At the same time, she works as an architect at maLeon Arquitectura, Diseño e Investigación and is a collaborator at TEMA Studio.

Her line of research focuses on the codification of the psychological, cognitive, and biological bases of the architectural experience and its impact on human well-being.


Collaborators
Anna del Corral

Anna holds a PhD in Computer Science Engineering from the UPC, and an Industrial Design Engineering degree from Elisava, and is currently a researcher in the Decoding Well-being line at Elisava Research, participating in public and private research projects with national and international institutions.

Her research focuses on Care Design and understanding how services, spaces, and products promote well-being, applying mixed-perspective design approaches, embodied ideation, and evidence-based design. This research has been disseminated in international publications and conferences.