With today’s excess of information, art direction has emerged as an essential discipline in the creative field, as it organises the excess of content with an aesthetic approach to create visually appealing and innovative messages.
In other words, an art director transforms ideas and stories into images, resulting in creative and balanced proposals that connect the audience’s requirements to the intended message. These messages are frequently delivered via screens, making it essential to understand how to develop visual narratives in digital formats.
For this reason, in this course, we will explore not only the theoretical and practical foundations of Art Direction but also digital design tools and AI-generated imagery. Following a workshop format, everything learnt will be applied to a social media-focused art direction project created throughout the course.