Art Direction in Digital Media Course: Visual Narrative Workshop

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To look at our context is to look at images: The format that transmits information in the most direct, fast and attractive way. It is increasingly important to know how to visually configure ideas; although it is not an easy task.

That is why Art Direction is a field in constant evolution and intense demand, since it has the tools and methods to speak through images effectively.

In this course we will enter the theoretical and practical bases of Art Direction in the digital environment, so that students start their path in the visual narratives’ generation using the tools of this discipline.

Who it is aimed at?

Professional or amateur profiles related to design, communication and/or creativity with an interest in visual communication.


Basic or intermediate comprehension of Adobe pack or other design tools.

  • Understand how to express ideas with images through art direction.
  • Incorporate the necessary tools to develop a comprehensive art direction proposal.
  • Understand the importance of conceptual development within a creative strategy.
  • Understand the creative context from the perspective of art direction.

If you want more information about the Art Direction in Digital Media Course: Visual Narrative Workshop download the brochure here:

Lucía Colombo

Graduated in Communication from the Universidad de San Andrés and Master in Design and Art Direction from Elisava. She began her career as an editor in various print media in Argentina. In Barcelona, she collaborated with Jordi Cano in the production of original theory for art direction. Today she works at eumo_dc as a content manager. She is a professor in Elisava and Shifta’s master’s degrees in communication. She also co-directs Shifta’s Master in Art Direction & Audiovisual Creativity and Elisava’s Master in Art Direction & New Narratives.

Beatrice Fiumi

Graduated in Product Design (ISIA FAENZA) and specialized in art direction and communication strategies (Master Elisava). She has worked in agencies such as Codea Studio or Kiwi Bravo. Today she works as an art director and creative director independently, in addition to being a professor in Shifta’s Master’s in Art Direction and Audiovisual Creativity and in Elisava’s Master’s in Art Direction and New Narratives.

Raquel Pallejà

Graduated in Graphic Design and Communication from BAU, Centro Universitario de Diseño and Master in Design and Art Direction from Elisava. After working as an art director and fashion photographer, she continues her professional career as a graphic designer at Firma. Later, she became part of Eumo, also participating as part of the teaching team of the Master in Art Direction of Elisava and Shifta.