Art Direction in Digital Media Course: Visual Narrative Workshop

With today’s excess of information, art direction has emerged as an essential discipline in the creative field, as it organises the excess of content with an aesthetic approach to create visually appealing and innovative messages.

In other words, an art director transforms ideas and stories into images, resulting in creative and balanced proposals that connect the audience’s requirements to the intended message. These messages are frequently delivered via screens, making it essential to understand how to develop visual narratives in digital formats.

For this reason, in this course, we will explore not only the theoretical and practical foundations of Art Direction but also digital design tools and AI-generated imagery. Following a workshop format, everything learnt will be applied to a social media-focused art direction project created throughout the course.

Professional or amateur profiles related to design, communication and/or creativity with an interest in visual communication. Basic or intermediate comprehension of Adobe pack or other design tools is required. Students must bring a laptop.

Graduated in Communication from the Universidad de San Andrés and Master in Design and Art Direction from Elisava. She began her career as an editor in various print media in Argentina. In Barcelona, she collaborated with Jordi Cano in the production of original theory for art direction. After that, she worked at eumo_dc as a content manager. Today, she works as and art director and freelance creative. She is also a professor in Elisava and Shifta’s master’s degrees in communication. She also co-directs Shifta’s Master in Art Direction & Audiovisual Creativity and Elisava’s Master in Art Direction & New Narratives.

Graduated in Product Design (ISIA FAENZA) and specialized in art direction and communication strategies (Master Elisava). She has worked in agencies such as Codea Studio or Kiwi Bravo. Today she works as an art director and creative director independently, in addition to being a professor in Shifta’s Master’s in Art Direction and Audiovisual Creativity and in Elisava’s Master’s in Art Direction and New Narratives.

Graduated in Graphic Design and Communication from BAU, Centro Universitario de Diseño and Master in Design and Art Direction from Elisava. After working as an art director and fashion photographer, she continues her professional career as a graphic designer at Firma. Later, she became part of Eumo, also participating as part of the teaching team of the Master in Art Direction of Elisava and Shifta. Today, she works as a Digital Product Designer at Mango.