Art Direction in Digital Media Course: Visual Narrative Workshop

With today’s excess of information, art direction has emerged as an essential discipline in the creative field, as it organises the excess of content with an aesthetic approach to create visually appealing and innovative messages.

In other words, an art director transforms ideas and stories into images, resulting in creative and balanced proposals that connect the audience’s requirements to the intended message. These messages are frequently delivered via screens, making it essential to understand how to develop visual narratives in digital formats.

For this reason, in this course, we will explore not only the theoretical and practical foundations of Art Direction but also digital design tools and AI-generated imagery. Following a workshop format, everything learnt will be applied to a social media-focused art direction project created throughout the course.

Amateur profiles interested in visual communication, as well as professionals that seek to improve their practical methodology in art direction.

Graduated in Communication from the Universidad de San Andrés and Master in Design and Art Direction from Elisava. She began her career as an editor in various print media in Argentina. In Barcelona, she collaborated with Jordi Cano in the production of original theory for art direction. After that, she worked at eumo_dc as a content manager. Today, she works as and art director and freelance creative. She is also a professor in Elisava and Shifta’s master’s degrees in communication. She also co-directs Shifta’s Master in Art Direction & Audiovisual Creativity and Elisava’s Master in Art Direction & New Narratives.

Graduated in Product Design (ISIA FAENZA) and specialized in art direction and communication strategies (Master Elisava). She has worked in agencies such as Codea Studio or Kiwi Bravo. Today she works as a senior art director at VML, in addition to being a professor in Shifta’s Master’s in Art Direction and Audiovisual Creativity and in Elisava’s Master’s in Art Direction and New Narratives.

Graduated in Graphic Design and Communication from BAU and Master in Design and Art Direction from Elisava, she has developed her career between art direction, design, and digital product. After working in studios such as Firma and Eumo, she joins Mango’s internal team, participating in the web and app redesign internationally. Currently she combines her professional practice in her own branding studio (RP Studio) with teaching in different Elisava and Shifta masters and is part of the Awwwards jury.