To look at our context is to look at images: The format that transmits information in the most direct, fast and attractive way. It is increasingly important to know how to visually configure ideas; although it is not an easy task.
That is why Art Direction is a field in constant evolution and intense demand, since it has the tools and methods to speak through images effectively.
In this course we will enter the theoretical and practical bases of Art Direction in the digital environment, so that students start their path in the visual narratives’ generation using the tools of this discipline.