Course in Advanced Creativity: Disruption and Originality in AI times

In 2015, I predicted that AI would become creative, and few believed me. In an era dominated by artificial intelligence, human creativity remains not only relevant but essential to guide, expand, and complement the technology’s capabilities. This course redefines creativity, focusing on multimodality and the necessity of systemic thinking to design innovative solutions.

Human creativity is entering a new era, shaped by the convergence of technology and imagination. In a world where artificial intelligence and multimodality set the rules of the game, this course stands as an essential guide for designers, creators, and professionals eager to transform their mindset and embrace new ways of thinking. It is no longer just about generating ideas but mastering creative systems capable of hybridising disciplines and expanding the boundaries of design and innovation.

This unique course explores how AI tools, from language models to generative design platforms, are revolutionizing creativity. By participating, you’ll learn how to enhance your creative skills to thrive in multimodal environments, understand systemic thinking, and apply disruptive strategies to turn your ideas into visionary solutions. Prepare to redesign the future, integrate AI as your creative ally, and lead in a world where human imagination is more critical than ever.

We need much more than understanding how AI tools work, and to be perplexed with the obtained results with said technologies. We are in the beginning, but there is the risk of creativity becoming so operative that the creator can feel out of place. We need to deeply understand what will be our role in all this and understand that AI can work for us answering to our change of mentality.

This course is designed for creative individuals and visionary professionals that want to enhance their innovation capabilities in an AI-driven environment. This includes:

• • Students and professionals in design, technology, and communication: Those looking to integrate AI tools and creative methodologies to excel in their fields.
  • Entrepreneurs and business leaders: Individuals aiming to transform ideas into disruptive projects, lead their sectors, and differentiate themselves in a competitive market.
  • Curious and restless minds: Creatives, communicators, artists, and visionaries who view creativity as a motor for adding value and originality.
  • Multidisciplinary teams: Professionals working in collaborative settings who want to implement creative systems that boost outcomes.
  • Individuals seeking to expand their vision: People eager to develop a new way of thinking based on multimodality, systemic thinking, and AI as a strategic ally.

This course is ideal for anyone who wants to learn not just techniques but also redefine their creativity and lead with purpose in the age of artificial intelligence and digital innovation.

• Adopt a multimodal creative mindset: Understand and apply multimodality to connect and merge formats such as text, images, data, and sound, boosting the generation of innovative ideas and solutions in complex environments.
• Master AI tools for creativity and design: Incorporate advanced tools like ChatGPT, MidJourney, and DALL·E into creative workflows, maximising their potential as strategic collaborators in conceptualisation and design.
• Foster disruption and creative hybridisation: Develop the ability to break traditional models by uniting diverse disciplines and approaches, using AI to generate original, high-impact ideas.
• Build strategic information systems: Learn to structure systems that effectively organise ideas, facilitating the identification of patterns and connections that drive innovation.
• Expand your vision toward the future of design and innovation: Cultivate skills to anticipate emerging trends and lead in a competitive market, integrating technology and human purpose to create impactful creative proposals.

This course offers a new paradigm to transform participants into creators with high generative capacities. The methodology, tested for over 10 years, enhances expanded creative thinking through an approach based on PURPOSE/MINDSET/STRATEGY, ensuring real impact on personal and professional projects.

Format and Methodology:

• 25 hours of in-person sessions with asynchronous supports to ensure practical and professional learning.
• A structured methodology you can implement and adapt to your projects.
• Materials in digital and physical formats to facilitate immediate, tangible application of the knowledge acquired.

Key Outcomes for Participants

Final Benefit: A practical, replicable methodology that expands your creative horizons, boosts professional confidence, and prepares you to design the future in the era of artificial intelligence. Creativity & AI.

Consultant and trainer in creativity and innovation. He has worked as an external consultant at Mango, as a Customer Experience at HP and as a creative trainer at Bombay Sapphire, among many other things. He was Co-creation Manager at a start-up incubator in Barcelona. He has been working in strategy and training for more than 15 years in the main schools and universities in Barcelona. He was founder of Micelulacreativa® and entrepreneur with Witerest.

Graduate in Design by Elisava (UPF), Master in Multimedia Interface Design by Elisava and Master in Neurolinguistic Programming (NLP) by the Gestalt Institute of Barcelona. Studies in Transpersonal Psychology at the Centro Espiral. She also collaborated in the TV programme “Para Todos la 2” on Televisión Española. Her passion is to unite creativity and psychology, to be close to people and empower them in their creative processes.