Presentation

This course brings the maturity of more than 12 editions, updated and enhanced with AI.
It is not solely about “using AI tools.” It is about learning to think, decide, and create better in a context where AI is already part of the creative process.
AI learns with information systems, so we must learn to think differently than we have been doing.

We need much more than to understand how AI tools work and be amazed by the results obtained with these technologies. We are in the early stages, but there is a risk that creativity will become so operational that the creator may feel out of place. We need to deeply understand what our role will be in all this and understand that AI can work for us by responding to our change in mindset. We already know that it is here to stay and that it has more to do with mindset than with tools; it is about being better humans.

Throughout the course, participants will learn to integrate artificial intelligence as a support system for creative thinking, not as a substitute for human judgment. AI is used to explore, structure, contrast, and clarify ideas, while always maintaining the creator’s authorship, intention, and vision.

The program covers the entire creative process:

From a new mindset to an ecosystem of ideas
From a vague idea to a clear concept
From concept to viable project
From the project to the actual MVP and its monetization.

We work from an applied, strategic creativity connected to professional reality, a reality in constant change that demands flexibility and adaptability.

It’s not about creating more ideas, but about creating better creative decisions.
AI does not replace the creator: it forces them to be more aware.

Aimed at

People who want to improve and enhance their creative skills, embracing new and disruptive concepts.
Creatives, designers, strategists, and communicators who want focus amid so much uncertainty.
Professionals who already create but want to continue creating better and with more impact.
People who feel that AI generates noise and want order, criteria, and control.
Creative entrepreneurs who want to ground their ideas and expand their vision at a time of so much technological noise.

Methodological approach

Creativity as a system, not as a whim or improvisation.
AI as a co-pilot, not as a generative oracle.
Work with real cases and own projects.
Visual thinking, structuring, and validation.
Idea → project → business approach

Benefits

Broadening perspectives: The course offers a new way of understanding creativity, focusing on information systems and algorithms for generating ideas. Students will be able to broaden their vision of the potential for connecting and generating ideas within a given topic.
Broadening perspectives: The course offers a new way of understanding creativity, focusing on information systems and algorithms for generating ideas. Students will be able to broaden their vision of the potential for connecting and generating ideas within a given topic. Developing advanced skills: Through innovative techniques and methodologies, students will acquire advanced creativity skills. They will learn to hybridize and transfer ideas, generating new experiences and concepts that will make a difference in their work.
Connection with purpose and intuition: The course promotes the importance of connecting with personal purpose and intuition when generating ideas. Participants will learn to use their creativity as a tool to deliver meaningful and authentic experiences.
Connection with purpose and intuition: The course promotes the importance of connecting with personal purpose and intuition when generating ideas. Participants will learn to use their creativity as a tool to deliver meaningful and authentic experiences.
Practical application and tangible results: The course offers a practical approach, with a face-to-face session dedicated to capturing the results obtained. Participants will be able to apply the methodologies they have learned and see the results of their creativity in concrete actions within the business environment.

Structure and content

Design creative processes enhanced with AI.
Use AI to generate, explore, and stress test ideas (not to copy them).
Turn ideas into actionable concepts.
Prototype projects from scratch to MVP
Translate creativity into economic value
Make better creative decisions with AI support
Maintain judgment, consistency, and a human perspective in automated environments.

This course will teach students to:

Claridad creativa: con dichos sistemas, aprender a crear orden dentro del caos, organizando ideas y conceptos de manera efectiva. Claridad y foco dentro de tanto ruido tecnológico.
Creative clarity: With these systems, learn to create order out of chaos by organizing ideas and concepts effectively. Clarity and focus amid so much technological noise.
Develop flexibility to seek alternatives and different solutions, even in situations where everything seems to have already been thought of.
Creating an Innovative Profile: Cultivate internal motivation to enhance your innovative-creative profile and apply it in any context.
Recognize the importance of forming multidisciplinary teams with high creative performance that transform ideas into concrete and successful projects.
Build new thought structures: Hybridization and translation of ideas and concepts that allow you to approach problems and opportunities from innovative perspectives, with a new vision.
Creation of experiences: Develop the ability to create experiences that stimulate and encourage creativity, thus generating valuable ideas.
360° adaptation: Integrate creativity into the business context and learn to apply it in different aspects of the organization, contributing to innovation and long-term success.

Faculty

Marc Segarra

AI designer and consultant for innovation with training in psychology and studies at MIT in Generative Artificial Intelligence for Digital Transformation. With more than 20 years of experience, his focus has always been on people and his passion, creativity. An expert in creative thinking and Human-Centered Innovation, he designs and executes strategic innovation projects that connect business, technology, and culture.

Founder of Galaxia Studio, entrepreneur, professor, and mentor, Marc has energized high-performance creative teams to generate disruptive ideas with real impact. He has taught at universities such as UB, UPC, and UPF, as well as at design and business schools in Barcelona such as BAU, ELISAVA, and IED, in addition to TEC de Monterrey (Guadalajara, Mexico), Externado de Bogotá (Colombia), and UDD in Chile.

Professionally, he has worked in strategic consulting for major brands and helped open the Designit BCN office. He was Co-creation Manager Customer Discovery at a start-up incubator, Customer Experience at HP, and external CX consultant at Mango (Loyalty and Ideal Store project), as well as helping many brands with their innovation processes, such as Simon Electric, Esteller Outdoor, Koan Libros, and Editorial Anagrama.

He is currently Director of Human Intelligence in AI environments at Singular Foods Barcelona and Founder of Galaxa Studio.