We live at high speed and in constant change, so flexibility and the ability to adapt to the environment using new ways of thinking will be a differential value, a maxim.
In an era characterised by uncertainty and vertigo, organisations have created immense machinery to innovate, while good ideas, which are their fuel, remain capriciously elusive. The acceleration brought about by digitalisation makes the proposed flows more and more fleeting, making the search for creative ideas more urgent.
Originality and hybridisation could be defined as disruptive ways of thinking where empowering the imagination generates new ideas and creates value to the design of new experiences. ****A disruption is that which produces an abrupt break or interruption of an existing model or information system.
Creativity is to unite separate and different things. Uniting, connecting, associating, merging, fusing, hybridising allows us to reach originality in order to be more creative and generate from other points of view.
Creativity Creativity is an energetic flow where reason and emotion interact to have the power to imagine. Being aware of this allows us to have total control of the creation and generativity of ideas. Making tangible that which is intangible, materialising ideas, turns us into generators.
Originality Original ideas are what move the world. They surprise us, they attract us, they go beyond the expected, they capture our attention, they have the capacity to influence and they are generative because they stimulate our curiosity, they cross borders and generations and they transform and illuminate other ideas. In short, original ideas represent the genesis of new itineraries, giving rise to real family trees that propel the world forward.
Hybridisation Hybridisation is the action of creating new innovative products or services from the combination of other existing ones, it is the fusion between extremes, generating a hybrid, a third element with its own entity. Not only for products and services, it is also applicable to people, disciplines, professions and processes. It is one of the clearest formulas for innovation, since hybridising is, intrinsically, innovating.
Hybrid thinking addresses the multiple needs of the present time, the saturation and complexity of the present-future, while being the fastest way to originality.
