TypeJuly - Ken Barber (House Industries)

Lettering strategies and techniques

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Lettering strategies and techniques


July, 13-17


10.00 a.m. – 2.00 p.m.




lettering, hand-lettering, logo, design, graphic design


€ 625 (one workshop). If you register for more than one workshop, the price from the second onwards is € 530.


Open to all skill levels. Beginning, intermediate, and advanced students alike will benefit from the strategies and techniques offered in this class.

Who can apply

Students interested in improving their lettering technique, graphic artists seeking to expand their design skills, and even novices curious about drawing letters.

Knowledge/experience required

Some familiarity with typographic terms and design concepts is helpful, but not absolutely necessary to participate in the workshop.


March, 31 (limited places). 
If you register before January 31, you'll receive for free the new book 'Lettering Manual' (release 14.04.2020).

Sharpen your lettering skills with this in-depth week-long workshop filled with profitable design strategies and drawing techniques specially formulated to increase the depth and range of your personal and professional work. With over 25 years of experience, Ken Barber of House Industries will share his personally-formulated recipes for producing effective and eye-catching word-marks in a variety of design applications.

The primary objective of this workshop is to provide students with a handful of straightforward hands-on approaches for drawing distinctive pieces of hand-lettering. The ideas and tactics that will be introduced during this class can be used as a practical way to generate a broad range of potential solutions for virtually any logo design or branding project.

First, students will learn to decode the systems underlying letterforms, and apply those elements consistently while drawing new word-marks. Participants will then blend disparate styles to make unique and surprising lettering. Finally, students will become acquainted with overlooked principles that can be used to alter letters in endless ways. The information presented will be supported by slide presentations, drawing demonstrations, skill-building exercises, and one-on-one feedback.

The school will supply the necessary drawing materials. Students are invited to bring broad-edged calligraphy pens/ markers, and pointed brush-tipped markers if they choose. The information will be presented as analog exercises, but students may bring an iPad or laptop if they wish to work digitally. However, this is not required.

Ken Barber is the type director and letterer at font foundry and design studio, House Industries. He has created logos for global brands, and produced award-winning fonts. His work is part of the Cooper-Hewitt Design Museum, and the Henry Ford Museum of American Innovation. Ken has been honored by the New York Type Directors Club, and ATypI. He teaches at The Cooper Union in NYC, and regularly leads lettering workshops. Ken cowrote House Industries: The Process is the Inspiration in 2017.

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