Patricia Luján (Carlitos y Patricia)
Duration // Schedule
15th to 19th July 2019 (25 hours) / From 4 p.m. to 9.15 p.m
520€. Bold members of Elisava Alumni will enjoy a 15% reduction.
Communication and Activism
The planet is getting warmer, we are getting out of resources, the extreme right is moving forward, people’s rights are disappearing, the feminist struggle is on the streets… But there is hope: anyone, even YOU, with a computer or a mobile phone and Internet connection can start a revolution. Creativity, communication and universal ideas can change the world. But only if you fight for it, of course. As the Pussy Riot, Nadya Tolokonnikova, says: "The Revolution is my friend”. Do you want it to be your friend too?
Who can apply?
This course of Summer School is aimed at people linked to the fields of communication and creativity and who really feel like changing the world.
Previous reading of The Book Pussy Riot. De la Alegría Subversiva a la Acción Directa by Nadya Tolokonnikova.
Since we have a week to create your revolution, it would be convenient to bring ideas about a revolution that you believe the world needs and in which you could contribute your grain of sand. From the 17 Sustainable Development Goals of the 2030 Agenda promoted by the UN to some real need that your closest and local environment is desperately asking for change.
The important thing is to work from the largest and most global scale to the smallest and most local one.
- Acquire communication keys for activism.
- Develop a project that mobilizes thousands of people.
- Generate a revolution that contributes to make this planet a better place for the beings that inhabit it.
- Move from words to REAL action.
An intense week of Summer School where in group or individually we will design and launch your revolutions with the REAL objective of mobilizing thousands of people. We will move from words to REAL action.
Who knows what may happen next?
The practical work will be guided by the introduction of key elements in a communication action such as: the creation of simple concepts, writing of manifestos, voice tones, strategies to reach the greatest number of people, online tools, creation of mobilizing images...
- Revolutions in the 21st century
- The Referents. #MeToo, #FridaysForFuture, #FreeTheNipple, #EarthHour, #ZeroWaste, #FreePeriods, #PlasticFree, #BlackLivesMatter, #RefugeesWelcome, #IceBucketChallenge, #BringBackOurGirls, # OccupyWallstreet ...
- The concept in communication
- The Hashtag
- The Manifesto
- The strategy
- Media and Social Media
- Voice tone
- The Image / Artivism
- The actions
- Tools: Avaaz, change.org ... your networks.
Justification of the course
Creativity, communication and universal ideas can change the world. If you fight for it, of course. Let's move from words to facts. Let's make a revolution!
After 15 years working in advertising agencies in Madrid, Amsterdam, London and Barcelona, in 2007 he founded the creative company Carlitos y Patricia. The Clouds of Vueling, The Independent Republic of IKEA, a Time Capsule that will open in 150 years...
Co-founder of the non-profit association, 1010 Ways To Buy Without Money.
Co-founder and curator of Instagram profile @nipplemagazine which is part of the movement to end the censorship of female nipples in social networks as a necessary step to achieve equality between women and men.
The latest revolution that Patricia has launched is School of Feminism, a non-profit platform that aims to bring feminism to society through communication and education. To commemorate March 8, she launched Thank A Feminist, a campaign shared shared by thousands of people around the world that became viral.