Duration // Schedule
1st to 10th July 2019 (40 hours) // 9 a.m. to 2.20 p.m.
1.040 €. Bold members of Elisava Alumni will enjoy a 15% reduction. Available for transferring 2 Elective Credits for the Pratt Institute Interior Design students.
This is a lecture course revolving around lectures, presentations and group discussions. The assigned projects will give students the opportunity to construct a working methodology that will teach them how to develop ideas that can be translated into retail interior proposals.
Project will give students the opportunity to create a retail concept and develop ideas for creating a retail environment for a retailer that currently does not have a retail concept, but does have a brand identity and marketing campaign. For those are interested on the Brand Management side the students will develop a Brand Book portfolio.
Briefing at the campus of the Pratt Institute New York. More information firstname.lastname@example.org
Fashion Designers. Architects, Interior Designers, Brand Management, Marketing Product Designers, Visual Merchands. It is important to have basic knowledge in drawing and 2D and 3D programmes.
The goal will be to incorporate the information discovered about the company and to conceptually propose a retail shop/concept that conveys the spirit of the corporation as well as incorporating the existing identity.
Class time will be spent on working with individual critiques as well as group discussions, field trips to department stores/boutiques and master class lectures. There will be recommendations made on viewing exhibited works and suggested readings.
Holds a B.S in Interiors from Maestro Mateo School of Art and Crafts, Spain and a B.S in Architecture with honours from Pratt Institute School of Architecture. She is principal of Atelier Malvar+ Tusch .Llc in New York, where she specializes as a designer and brand/commerce consultant.
Carmen has been head architect for the international brand Zara (Inditex), conceptualising new prototype shops to be implemented worldwide with a team of experts. She also has overseen international brand expansion and construction management for brands like Camper (shoe Company), Mango (clothing Company), Tous (Jewelery Company) and Desigual in the last past years. She has designed and supervised implementation of international shops for more than thirty locations worldwide. Carmen works regularly as consultant with the Trade Commission of Spain in New York among others institutions, where her aim is to implement and develop strategies for brands where the design production is encouraged to enable local suppliers to be part of the local and global process without losing identity. Carmen is working on the research department at ELISAVA Barcelona School of Design and Engineering to create a structure that allows all developed research to be applied in a centre activity for the European retailers, as well as one step forward on sustainable approach.
Carmen brings her findings to Fashion Institute of Technology in New York as well, where she also collaborates on the Brand Management Certificate Program, among other institutions. Carmen Malvar is a former Adjunct Professor at Interior Design Department at Pratt Institute where she now teaches at the Centre for Sustainable Studies at the Design Entrepreneurship Certificate Program under the Direction of Deborah Johnson, she is also Director of the Master’s Degree in Retail Space at ELISAVA and an active member of the Retail Design Institute and the National Retail Federation USA. Carmen lectures and implements seminars on Design, Commerce Trends and New Retail formats between New York, Spain and Latin America.