Duration // Schedule
Dates may be modified and courses may be canceled depending on the evolution of the pandemic.
Learning by doing-oriented course, where the student assimilates content, acquires skills and obtains competencies while working with signaling elements with their hands. In the workshops themselves, we will make scale signage pieces to superimpose on photographic frames of real spaces. And in other cases we will make real-size pieces to directly superimpose on interior spaces. The course, lasting one week, is structured around the central user-space axis.
We will develop from start to finish a signage project based on a real case of a building and environments in public space. We will analyze how the perception of the place orders in a certain way the way of applying signage and orientation. Key aspects within graphics such as color, contrast, corporate identity, typography, but also on a physical level such as scale, materials, manufacturing systems, impact, will be treated in an orderly manner both at a theoretical level in the form of a guide, and with the study of real cases. From the initial conception, to the presentation to the client, formalization and implementation.
As an outline, the following topics are addressed:
- Human factors and common sense in Wayfinding
- Analysis of flows and routes. Regulations.
- Systems and materials, both physical and digital
- Graphics: color, contrast, typography, visual universe
- Client presentations, mock up, project layout
- Tutoring, project delivery and feedback
We will learn to manage the necessary resources to establish the bases of signage from the beginning of a project, as well as how to incorporate logical and intuitive orientation and identity systems into existing spaces.
Ignasi Bonjoch is in charge of the design studio focused on the creation and organization of interior spaces with projects within the corporate, commercial, exhibition and museum fields. The main objective is to transmit identity and content, with visual narratives of the space that last in the memory of the client and visitor. The works and projects within the studio are approached from a multidisciplinary perspective in order to cover all the languages that intervene in the design of experiences.