Art director specialized in brand design. He studied at Escola Eina in Barcelona and was trained for 15 years as an art director at the Morillas agency. PhD in Design and Communication at the University of Southampton.
Senior lecturer and Graphic Design Area coordinator at Elisava. Professionally and methodologically committed to obtaining the results of the commission and not the personalist obtaining of stylistic features.
The main field in which he carries out research work is the visual identity of the brand, specifically evaluating the mimetic behaviors of the corporate visual identity of products, companies and institutions.