Research lines

Decoding Creative Process

Partner: Eindhoven University of Technology (TUe), Salzburg University of Applied Sciences (FHS), Domestic Data Streamers, elBulli Foundation
Team: PhD Albert Fuster, PhD Toni Llàcer, PhD Pilar Mellado, PhD Juan Jesús Arrausi, Beatriz Martínez, Xavier Riudor

The Decoding Creative Processes line of research applies the scientific method to the design practice with the object of gaining insights into the creative process and creative skills. The focus of this field is on the efficiency and replicability of the creative process and the idea that anything that can be measured can be replicated. The Decoding Creative System was established by observing the creative process and creative skills in real-life practices and applying research and analysis tools (Creative Decoding Toolkit) to them.