Kansei Engineering in the field of design: an applied engineering approach to material perception

The objective of the current doctoral thesis is the theoretical and experimental application of Kansei engineering in the field of design. Kansei engineering is a method that aims to develop or improve products, services and/or experiences by translating the emotional needs of users into parameters or characteristics of the design itself. In the present investigation, Kansei engineering uses as a base statistical engineering, since the most appropriate statistical and analytical methods are used to provide value, validity and rigor.

Keywords: Kansei engineering, design, statistical engineering, emotional dimensions, communication channels, measurement tools, education, methodology.