'Design, Create, Thrill' is meant to be used as a tool to create successful emotion-driven design and to help designers to harmonize concepts, thoughts and ideas to touch someone’s heart. The book presents twenty-three principles which bring the designer closer to an emotion-driven design. These principles are grouped into chapters according to the level of emotions that they elicit. The reader will find timeless design pieces from all over the world and from distinct points in time, as well as brief interviews and conversations with some of the authors and designers mentioned in the chapters. This book encourages readers to design with emotions, for emotions.
Sara Caldes is a Portuguese graphic designer based in Barcelona. Following her interests, she enroled in the Master in Advertising Design and Communication from Elisava. This book was based on a research project completed at Elisava Research.