Yourself, authentic
In a context where the use of wigs is not part of the culture, Mane Concept seeks to position itself as the first wig brand in Spain, offering personalized advice to empowered women who want to change their look in a reversible and practical way.
The campaign “Yourself, authentic” explores a new universe of its customers by projecting a new facet of themselves through wigs. With the audiovisual resource of the chroma key, they will be represented not by the woman in the ad, but by her attitude. Therefore, the campaign created by students of the Master in Design and Art Direction, has 3 protagonists, with different personalities and universes.
Students: Alex Juan Monjo, Camila Crespo, Laura Merizalde, Peligros M. Fernández, Thays Caroline dos Santos, Ximena G. Passano
The campaign “Yourself, authentic” explores a new universe of its customers by projecting a new facet of themselves through wigs. With the audiovisual resource of the chroma key, they will be represented not by the woman in the ad, but by her attitude. Therefore, the campaign created by students of the Master in Design and Art Direction, has 3 protagonists, with different personalities and universes.
Students: Alex Juan Monjo, Camila Crespo, Laura Merizalde, Peligros M. Fernández, Thays Caroline dos Santos, Ximena G. Passano
