You are worth forgetting

projecte You are worth forgetting and other reasons why remembering is overrated
Student/s

Laia Sánchez

Tutored by

Saúl Baeza, Lluís Sallés, Citlali Hernández, Arianna Dipollina

Promotion

2024

Company

Adidas Markerlab x DOES Work

Studies
You will forget this text. You can read it, like it, love it, even, but like most things in life, you will forget it. And that’s OK. We are obsessed with remembering. We must “never forget”. Evidently, memory is a useful tool in life, individually and collectively. It helps us learn and evolve. Yet, our obsession with remembering, rather, our fear of forgetting is keeping us from the present moment. To remember, we must forget. However painful that may be.

‘You are worth forgetting’ seeks to honour this very fact with a design proposal that aims to be forgotten, supporting the belief that that which is not remembered is also valuable and worth our thought. Worth celebrating. Worth forgetting.
projecte You are worth forgetting and other reasons why remembering is overrated
projecte You are worth forgetting and other reasons why remembering is overrated
projecte You are worth forgetting and other reasons why remembering is overrated