Toolkit Creativo

There is more than one route to travel far from our usual comfort zone. Revolutionize the message, combine it, transform it, work the insights, play with rhetorical actions and articulate formats that trigger the public of your clients… and your creative director, who is the one who should hire you. The Creative Toolkit is a method of the Elisava Postgraduate Programme in Creative Direction and Advertising, that will help you to learn the key principles of advertising ideation, you will strengthen your resources and you will create projects in a professional and effective way.