Todopoderosas

In a Spain that is apparently more open but just as critical of women’s appearance, we are introducing a product on the market for aesthetic purposes that in turn promotes freedom of appearance through feminine strength, because giving value to other people’s prejudices is a thing of the past. We propose to separate wigs from the world of oncology and costumes, in order to give them once and for all the expressive value that has so often been denied. Users have incorporated in their aesthetic consumption, various non-utilitarian and uncomfortable products that have paved the way for an efficient implementation of wigs in the Spanish market.

For its part, with its Todopoderosas campaign, Mane Concept creates a tribe of empowered women, accompanying a lifestyle where diversity, freedom and respect reign, not only supporting looking good but also feeling good.