Tampax To Share

Elisava
Student/s

Paulina Kulyk, Fernanda Zárate, Marta Borrell

Tutored by

Clara de Sousa, Berta Julià Sala

Promotion

2024

Awards

Pentawards Silver 2025

Inspired by a popular object, the design offers a portable format that encourages openness and breaks taboos. The functional box includes organic cotton tampons with clear instructions, a short cardboard applicator, hypoallergenic pads, and a disposal bag, considering all essential elements for a hygienic and environmentally responsible experience.

The full-bleed graphic design, alluding to menstruation, challenges traditional conventions and breaks the standards of graphic placement, delivering a bold and rebellious approach that resonates with a modern, conscious audience. The aesthetic aims to make the product accessible and groundbreaking, redefining the relationship with intimate care products under the motto “We break the rules” (or “Rompemos las reglas” in Spanish) not only defies norms but also plays on “reglas” as a common euphemism for menstruation, reinforcing the message of embracing open conversations about the period.

This design delivers strong visual impact while redefining menstrual products as empowering, shareable, and culturally relevant, aligning with a society seeking naturalness, comfort, and sustainability.
Elisava
Elisava
Elisava
Elisava