Alberto Navarro, Joan Rico, Basmah Alghanim



SmartBeast was born from the idea of being able to bring together the wide range of products and brands that exist in the current sports market within the same website. The customer can access and compare different devices and prices without having to change pages. It has been conceived and designed focusing on the experience of what sport means to athletes, beyond being a simple e-commerce. It also aims to inform future customers of the technical characteristics of the product and its color or price.

The first thing we want from the user when they enter the website is to choose an experience based on the sport of their choice. The video provides “hotspots” with which the user can interact and see the type of clothing and devices the person is wearing. SmartBeast is a website designed by athletes for athletes.