Playadito —Yerba Mate Argentina

Student/s: Maria Oldecop
Mentored by: 2018
Promotion: 2018
Study: Masters Graphic Design Area

The project seeks to reposition the merchandise through a high-range product, taking into account the cooperative's fundamental values, such as its origin, history and tradition.

The creation of a new lettering and its composition with the main information of the brand allows creating a seal of identity. The hierarchy of information and its distribution in different faces give it a sophisticated appearance clearly related to its origin.