Phenomena Experience

Student/s: Isabel Orjuela, Marc Cubillas, Diana Urquiza, Alejandro Martínez
Promotion: 2017
Study: Masters Interaction and Technology Area

Phenomena is a cinema in Barcelona that opened in 2014. The cinema has the largest screen in Barcelona and features that hark back to classical 1950s cinemas, such as velvet curtains and a red carpet in the entrance. We encountered several problems on the website so our proposal is a complete redesign focusing on renewing the user’s experience.

Our proposal incorporates the digital experience that users undergo in the Phenomena cinema by integrating digital and immersive elements with classical editing styles that expand and improve how we approach the different types of Phenomena users.

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