Peunú
Packaging design for Peunú, a sustainable and artisanal brand of minimalist sandals handmade one by one on the Mediterranean coast. Their morphological characteristics make them the most similar footwear to walking barefoot. To start the creative process we decided to partner with La Casa de Carlota, a studio based on creative techniques and disruptive innovation, where its protagonists are designers with intellectual diversity (Down syndrome and autism).
Through workshops, we explored together the nature and diversity of the feet through illustrations and typographies that helped build the identity and personality of the brand. As for the structural part, we wanted to play with a new cylindrical shape that would allow the sandal to roll up inside in a dynamic and unique way, coherent with the concept and design.
Through workshops, we explored together the nature and diversity of the feet through illustrations and typographies that helped build the identity and personality of the brand. As for the structural part, we wanted to play with a new cylindrical shape that would allow the sandal to roll up inside in a dynamic and unique way, coherent with the concept and design.
