Packaging & Retail: Cobi

Student/s: Pablo Calzado, Cristina Castells and Andrea Ribera
Mentored by: Marc Català and Eduard Juanola
Promotion: 2016
Study: Masters Communication Area

Concept, graphic design and packaging for the reissue of Cobi, the most representative character of the Olympic Games Barcelona ’92, with the collaboration of Pilma.

The project was the winner of the competition made in the workshop Packaging & Retail and has been manufactured for the 25th anniversary of Barcelona’s Olympic Games.

This worldwide beloved pet, especially in Barcelona, transmits very human values. Cobi is funny, optimistic, spontaneous, affable and…has a beer belly! Cobi returns to Barcelona after having visited all the Olympic cities. It does so in a cargo ship, in a very special box: it reminds the typical loading and unloading boxes made of pine wood, with holes included, so he can breathe and talk. After 25 years, Cobi is willing to give illusion and fun to the people who live and visit his city, Barcelona.

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