NIKE – La Física del Basketball


Priscila Gächter, Pol Martínez, Gladys Katekaru

Tutored by

Tito Pérez



Basketball 23 is looking to expand not only as a shoe store but as an almost real playing experience on store. The design proposal aims to give the user a series of experiences that create a community around the brand and provide knowledge beyond what is visible at first glance.

This is how the concept “The Physics of Basketball” was born, with which we want to transmit scientific knowledge inside the store. In order to develop it, we have carried out a set of strategies linked to each other, based on carrying out simple tests on the user so that they can get to know the value that is hidden, acquire the product that best suits them and give them access to the community that is generated around the store.