MoMa Insight


María Martín, Hamdi Alsairwan



MoMA Insight is a retail store design in collaboration with MoMA Museum and Moritz Factory. Moma insight is a conceptual process based on the search for experience through ambiguity, a concept that unites the real and the virtual, taking as real the common way of having a product and as virtual new technologies that can be applied in spaces.

We created three different spaces, and highlighted the ambiguous space, since that is where virtual illusions are created, depending on the perspective of the space. Different sensations and reflections will be created and understood in a personal way by the client, who will be the one experiencing it. These virtual illusions are created through the use of materials such as light and shadows that generate rhythms, transparencies that delimit spaces but are also see-through, metals and mirrors that generate reflections.