Método Älmhult

projecte
Student/s

Guillermo Campero, Bianca Sofía Mercado, Diego Enrique Silva, Mariana Echandia, Antonia Rebolledo, Fernando Viana

Promotion

2025

Awards

Elisava Master Awards

What would happen if a brand did not invite you to decorate but to fall in love again with your home? This is how Método Älmhult is born: a new way of inhabiting from game, emotion, and presence. A home not as a background but as a live stage. The proposal is shared via LivStream, an emotional entertainment platform that turns television genres into domestic rituals. It is not seen: it is lived. It is danced, reorganized, connected. And only at the end is it revealed that IKEA was behind it, not to sell you furniture, but to help you rediscover what you already have. Because inhabiting is not filling up a space, it is feeling it again.
projecte Método Älmhult
projecte Método Älmhult
projecte Método Älmhult
projecte Método Älmhult