After the initial brief, creativity unleashes. Students of MUDiC in 2016 developed a project in several phases with the Restaurant Les Moles. In the first phase, the students studied customer needs and make contact directly to understand the problem and the purpose of the brief. After that, it came a period of teamwork, which ended with the presentation of their proposals in agency SCPF Barcelona before a jury composed of some of its art directors (Josep M. Piera, Toni Segarra David Caballero) and the client: the whole team of the Restaurant Les Moles.
MUDiC students have worked supervised by professors Rory Lambert, Jordi Cano and Enric Jaulent to get a proposal to develop a holistic method: from value proposition to the final proposal in an act of professional selling.
The keys to the project:
A restaurant with a Michelin star: Les Moles.
A complex briefing: improving the positioning of the restaurant as a place to hold a wedding with originality and perfection.
Results: different communication projects, detailed and creative.