Kodak – Fotografías en peligro de extinción

‘Fotografías en peligro de extinción’ arose from the task of revitalizing the Kodak brand, which was once a pioneer in the world of photography but has since been relegated to the background, almost forgotten. This project focuses on a conceptual and communicative strategy with the aim of restoring the brand to its prominent position and making it once again a benchmark in the sector, occupying the top spot in consumers’ minds. Recognizing one’s own importance is essential, as is cultivating the ability to listen to and understand our environment, which translates into an attitude of ambition and prosperity.

‘Fotografías en peligro de extinción’ is an environmental preservation project designed for those who want to continue taking selfies and enjoying a hell of a good life.