Description: This project consists on a design strategy in commercial space for the well-known brand in cosmetics, Kiehl’s. This strategy emphasizes the natural essence of its products and it reinforces the positioning of Kiehl’s as a luxury brand. At the same time it reinforces the success of Kiehl’s among men by using a unisex design aimed to men and to the base of women.
Awards Elisava Professional Edition: Winners of the SILVER category
Evaluation of the jury: For being a multidisciplinary project and for adding brand strategies to innovative graphic concepts.
