Branding and Packaging for Icolori, an Italian brand of natural, permanent and 100% organic and vegan powder hair dyes. Two product ranges: Icolori Naturali for natural appearance colors and Icolori Vibranti for bright colors.
Keywords: Color, Hair, Natural, Cosmetic, Simplicity, Unisex.
The goal was to achieve a very clean and neutral design, showing the hair in a delicate way and considering that it is an easy to mix and apply natural product.
Hair and color are subtly represented through a hair image in the color filling of the whole pack. This image provides elegance and naturalness by remembering wood texture. The same attributes are enhanced in the structural part through a glass jar with a mechanical cap. As it is a product with cosmetic benefits for hair, a centered composition and a lot of blank space have been created seeking clarity and sophistication.