Heura Off Market

After the current health and climate crisis, more and more people are tending to change their eating habits for health or environmental awareness reasons. Heura is a Spanish brand positioned in a vegetarian niche, offering inclusive, sustainable and delicious food. It seeks to generate a conscious market, arguing that current food is unsustainable. In this way, appealing to a new public, we have devised Heura Off Market and Heura ON Market, to generate the questioning involved from the creation of a dystopian market, to the implementation of a platform for interaction and access to ideal information to change your diet for a healthier and environmentally responsible one.

Students: Jeniffer Rivera, Vanessa Ruiz, Pol Toruella, Ricardo Ladino, Tania Jurado.