Student/s: Nicole Moncayo, Estefania Cáceres, Stephanie Guevara , Amelia Aguirre
Promotion: 2020
Study: Masters Communication Area

This project was developed with Heüra, a sustainable brand whose purpose is to help save the world and reduce environmental impact with its plant-based products.

They are called Good Rebels, but after analysing the context in which this brand operates, how Heüra was being managed in all its channels and areas, we concluded that it was necessary to give it a twist, look further and be TRUE REBELS, because being sustainable now it is not a plus, it is a MUST.