Structural and Packaging design project whose goal was to develop a range of 100 % organic juices. It was also challenging to position and name it. Our target costumers care about their health and wellness.
Since our target is mainly people who care about what they eat, we wanted consumers to see our product as a dose of vitality and life and so we named it - DOVI - which combines the words 'dose' and ´vitality'.
