Camper x Frank Enstein
ReCrafted is not just a subsection of Camper, but a movement that goes far beyond the brand. It is a philosophy, a new way of understanding life and the new way of consuming the future to reduce our negative impact on the world. So who better to personify it than Frankenstein, the icon of ‘recraft’ and tangible resurrection par excellence? With this goal in mind, we signed this character so recognizable in the collective imagination as creative director of the campaign and, instead of using his image, we were inspired by his way of seeing the world to soak all the elements that compose it.