CACA by ACA
‘CACA by ACA’ is a comprehensive communication strategy that aims to reposition the Catalan Water Agency (ACA) through a striking and distinctive approach, using an ironic tone to motivate and raise awareness among the Catalan population about the critical drought situation currently affecting the autonomous community.
The strategy takes shape through the creation of the CACA trademark, which presents a line of household products that do not require the use of water. These products, characterized by their exaggerated and dystopian tone, invite reflection on the importance of water in our homes and raise the possibility of how we would cope with certain basic needs if water became scarce.
The strategy takes shape through the creation of the CACA trademark, which presents a line of household products that do not require the use of water. These products, characterized by their exaggerated and dystopian tone, invite reflection on the importance of water in our homes and raise the possibility of how we would cope with certain basic needs if water became scarce.
