Brunells Gourmet
The objective of this project was to develop a line of gourmet products for the mass consumer market. The biggest challenge was finding the perfect balance between a premium packaging that represents the quality of the product, and a visual territory that can be positioned within the mass consumer market as an accessible product.
We want to exalt the beauty of the product and use the packaging as a way to attract the consumer through dramatic lighting that puts the food in the foreground, highlighting its attractive shape, flavor and colors. Alluding to the visual universe of opera and classical theatre.
This project aims to raise the quality and perception of pastry and position it within mass consumption as an attractive and premium product that is still accessible.
We want to exalt the beauty of the product and use the packaging as a way to attract the consumer through dramatic lighting that puts the food in the foreground, highlighting its attractive shape, flavor and colors. Alluding to the visual universe of opera and classical theatre.
This project aims to raise the quality and perception of pastry and position it within mass consumption as an attractive and premium product that is still accessible.
