Birds Eye
‘Birds Eye’ has been in the market since the 1920s, over time it has undergone several redesigns gradually losing its original essence.
With the objective of redesigning the brand we sought to give it warmth, in addition to solving certain problems within the product category such as poor stacking and difficult readability inside a freezer. For this we designed a front and back with the ability to adapt to any layout on a shelf.
The aim is to communicate with the consumer in a more casual manner that eating vegetables is fun, using vibrant colors that contrast and highlight the natural color of the product. Standing out from the competition on the shelf, it finally returns warmth to the freezers.
With the objective of redesigning the brand we sought to give it warmth, in addition to solving certain problems within the product category such as poor stacking and difficult readability inside a freezer. For this we designed a front and back with the ability to adapt to any layout on a shelf.
The aim is to communicate with the consumer in a more casual manner that eating vegetables is fun, using vibrant colors that contrast and highlight the natural color of the product. Standing out from the competition on the shelf, it finally returns warmth to the freezers.
