Betty Crocker
To celebrate the centenary, the Betty Crocker family has decided to launch a collection of the favorite desserts in their most elegant version, designing a line of packaging that introduces the brand into the gourmet market. With the aim of establishing a timeless and enduring line in time, a clean design was implemented while keeping the classic style of its golden age.
The most resilient component of the brand that has persisted through the years is kept: the red color. Hence, a strong, monochromatic line was created, including prominent images of red items and a vintage and glamorous typography. We can see it as a full cover on the interior of the boxes when we open them, which adds to the element of surprise at the unboxing experience.
The most resilient component of the brand that has persisted through the years is kept: the red color. Hence, a strong, monochromatic line was created, including prominent images of red items and a vintage and glamorous typography. We can see it as a full cover on the interior of the boxes when we open them, which adds to the element of surprise at the unboxing experience.
