Projects

Become

Student/s: Juan Carlos Nieto
Promotion: 2019
Study: Masters in Graphic Design

We have invented "Become", a drink that gives you the opportunity to transform your personality for 30 minutes, letting you chose from various personalities. For example: If you want to be more sociable and fun, you will take the one that gives you a more outgoing personality.

With the current political situation as background, we wanted to use the most controversial politicians’ personalities, making a critique against them in a humoristic way.

We have looked for a carefree and showy design that imitates the "mass market" look to get a fun package with a political critique and a lot of sense of humor.

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