The packaging is very pure, both graphically and industrially, as a reflection of this concept: very simple shapes and flat colors that portray human diversity. Only the brand name is engraved on this smooth surface, as a symbol of the marks on our skin that we are trying to highlight. In addition, these packs are refillable, so that they can be reused and comply with ecological standards. And a gift pack has also been designed, in which the entire collection can be purchased together.
1990

Our skin is our story: each freckle, scar or mark tells a chapter of our life. That day you fell off your bike as a child, the sunny summer you spent with your friends at the beach house, an illness you were able to overcome. That’s why 1990 appreciates the uniqueness of each skin, all different and all perfect.
It is a high quality cosmetics line designed to care for all skin types, while embracing the diversity and honesty that exists in all of them, claiming the importance of skin as a symbol of our identity. Your skin is your story, your story is you.
It is a high quality cosmetics line designed to care for all skin types, while embracing the diversity and honesty that exists in all of them, claiming the importance of skin as a symbol of our identity. Your skin is your story, your story is you.



