Postgraduate in Coolhunting. Design and Global Trends

The Postgraduate in Coolhunting. Design and Global Trends will provide you with the knowledge, skills and tools needed to help any organisation increase its ability to thrive in any unpredictable future. In this postgraduate course, you will learn how to apply qualitative research, identify trends and design future scenarios.

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The Postgraduate in Coolhunting. Design and Global Trends will provide you with the knowledge, skills and tools needed to help any organisation increase its ability to thrive in any unpredictable future. In this postgraduate course, you will learn how to apply qualitative research, identify trends and design future scenarios.

Degree

Postgraduate Degree in Coolhunting. Design and Global Trends.
Awarded by UVic-UCC.

Language

English

Credits ECTS

30

Direction

Enric Bayó

Course length

September to February

Field Trip

Expenses are not included.

Price

€6.300
(+€500 registration fee)
Financing and grants

Access and admission requirements

Official university degree or equivalent. High level of English in oral and written expression and in reading comprehension.
More information

We live in an increasingly uncertain and complex world, where the only constant is change. In this context, being strategically ready to change at the right time is the key to any organisation's competitiveness. In other words, adapting or transforming before becoming obsolete. Or, expressed differently, being able to thrive in any unpredictable future.

Organisations, in this new context, need a new type of professional who knows how to connect the exploitation of current business with the exploration of future business. A new professional who is capable of identifying new opportunities and transforming them into new solutions that add value sustainably and systematically speaking.

The Postgraduate in Coolhunting, Design and Global Trends will provide you with the knowledge, skills and tools you need to be an agent of change in any organisation, capable of reading the environment and identify the most relevant opportunities. In this sense, in postgraduate course will teach you how to apply ethnographic techniques, identify trends and design future scenarios.

What does the field trip consist of?

It consists of a 4-day trip to Berlin, organised together with Kaospilot*. This field trip is compulsory and aims to give you a broader view of "ways of thinking" and "ways of doing", as well as to promote self-awareness, teamwork and a wider contacts network. New horizons, new perspectives. 

*Kaospilot is one of the world’s top design schools (BusinessWeek) and a world-leading business school (Fast Company). Kaospilot has operated at the intersection of design and business for many years, applying design principles to the business and social realms.

Why should I enrol in this Master's programme?

You will gain the knowledge, skills and tools needed to identify relevant insights in highly complex changing environments and design future scenarios, always with a person-centred approach.

  • Train resilient professionals capable of leading responsible change and innovation in uncertain, complex, and fast-paced environments.
  • Train consultants with the capacity to research, create and participate in innovation and strategy processes.
  • Develop critical thinking and problem-solving skills to navigate uncertainty and develop appropriate innovation strategies.
  • Understand how to apply design management methodologies to new business and social challenges with a human-centered approach.
  • Provide the tools, skills, and knowledge necessary to transform relevant problems or opportunities into solutions that add value to customers/ users, businesses, and society.
  • Develop team and people management skills in changing environments.
  • To offer a space for interaction with other agents of innovation processes to work in multidisciplinary teams.
  • Ability to apply research techniques
  • Ability to identify signals and trends and design future scenarios.
  • Empathy, human-centered design processes and creative thinking.
  • Knowledge to apply the appropriate methods for building and managing high-performance teams, in order to lead and manage change in any organization.
  • Ability to formulate and adequately communicate new initiatives and proposals for change or transformation to the main stakeholders of the organization.
  • Critical Thinking
  • Public speaking and presentations

Find out the rest of the Masters and Postgraduates Executive.

Enric Bayó
Enric Bayó Elisava

Enric Bayó

Executive Masters and Postgraduates Coordinator