Postgraduate in Coolhunting. Design and Global Trends

How can we know the constantly changing needs of today's society? In our Postgraduate Degree in Coolhunting. Design and Global Trends you will learn to improve the quality of life through design and innovation.

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How can we know the constantly changing needs of today's society? In our Postgraduate Degree in Coolhunting. Design and Global Trends you will learn to improve the quality of life through design and innovation.


Postgraduate Degree in Coolhunting. Design and Global Trends.
Awarded by UVic-UCC.



Credits ECTS



Enric Bayó

Course length

September to February

Field Trip

Two field of 5 days length in a European city. Travel and stay expenses are not included in the enrollment fees.


English ed.: €6,050
(+€450 registration fee)
Financing and grants

Access and admission requirements

Official university degree or equivalent. Work experience.
More information

How can we know the changing and fluent needs of today's society? How can we improve the quality of life through design and innovation?

We live in a world in constant change with few tools that allow us to map or understand the present and future of social, business and government projects. This postgraduate degree offers tools for identification, analysis, strategy and application of the trends that permanently change the world. Combining disciplines of social sciences (ethnography, anthropologies, sociology, psychology, etc.) with methods and tools of market intelligence, strategic thinking and system and agile methods of innovation (empathy, co-creation, collective intelligence, data analysis) we build a holistic and strategic vision through a 360 º view of current society and its dynamics.

We build future scenarios to favor the sustainability of companies and organizations and to allow them to be projected in the world leaving a positive footprint. At the same time, we help each participant in the process of building an innovative and creative mentality capable of transforming society's schemes and building a better future through trends forecasting.

In the development of these projects, the teams of students learn to manage interdisciplinary teams, as well as research projects (trends research) and project future scenarios for companies and organizations that execute real projects with our programme.

Urban Immersion

  • Focused on field work and direct application in European cities of quantitative, qualitative and data research methods and tools for people-centered design applied to the research project.

Business Tools

  • Oriented to the development of soft skills such as customer management, team management, project management and project formulation, public speaking and facilitation, among others.

Trends & Scenarios research project

  • Developed by each team for a real client that brings an innovation challenge based on research. It is mentored by program professors and developed during workshops and immersions.

Qualitative Research Methodologies

  • Methods and tools from sociology, anthropology, market research, semantics and semiotics as well as culture and society studies.

Critical Essays I

  • On current articles and books on the topics of context analysis, scenarios, futures and trend projection.

Methodology for Trend and Futures Studies

  • Methodology developed by the program that guides students step by step in the development of the research project and trend analysis for the formulation of opportunity scenarios and futures.
  • Train researchers with the ability to create and participate in innovation and development processes.
  • Offer professionals not linked to design tools that complement their training in scientific, technical and humanistic fields, to enhance their professional profile and opportunities.
  • Offer professionals linked to design a space for interaction with other agents of innovation processes in order to work in multidisciplinary teams.
  • Addressing innovation in a broad sense, including its technological, social, creative, productive and business plans aspects.
  • Encourage the creation of spaces and events of exchange and collaboration between all the agents linked to innovation processes, service design and strategy scenarios.
  • Facilitate the exploration of new services, systems, products, strategies and experiences for organizations, companies and governments through real projects linked to innovation.
  • Online and offline research methodologies and tools management, and fieldwork.
  • Knowledge of trend analysis.
  • Empathy and creative thinking.
  • Viability in innovation projects, development of plans and innovation strategies
  • Consulting in innovation, design of services, design thinking, systems thinking and agile methodologies.
  • Knowledge of team management, account management and project management.
  • Public speaking ability.

Find out the rest of the Masters and Postgraduates Executive.

Enric Bayó
Enric Bayó Elisava

Enric Bayó

Director of the Master in Advanced Design Management, Strategy and Entrepreneurship, Master in Research for Design and Innovation, Postgraduate in Innovation and Design Thinking, Postgraduate in Coolhunting. Design and Global Trends. Co-director of the Master in Strategic Design in Complexity