Packaging, what is it?

Packaging carries out a fundamental role in our daily life, since it fulfils a series of objectives in our everyday life, from protecting the products we but to promoting the brands. But, Packaging, what is it? We tell you about it in this article, where we will also inform you about Elisava’s Master’s Degree in Packaging Design.

The meaning of the term Packaging refers to, one the one hand, the process of including products and articles in containers for its protection, storage and distribution. It also refers to the materials used for the containers, that work as a physical barrier to avoid possible damage or contamination during their transportation and the manipulation of the products.

Secondly, Packaging design is very important, understanding it as the process of creation of the visual appearance and the functional structure of a container. Packaging design takes into account factors such as the destination market of the product, the brand’s identity and the practical requirements of the container, like protection and its use easiness. Packaging designers use diverse design elements, such as graphics, typography, colour and form, to create an attractive and efficient container that communicates the brand’s message and is attractive to consumers.

Moreover, in the current world, in which the environmental factor has become more important, the concept of Packaging has evolved to include ecological and sustainable aspects. Sustainable Packaging and ecological Packaging has acquired a significative importance in different areas.

‘Go Nuts! Save The Planet’, by Naroa Arlegi, Paloma Saiz, Maria Alejandra Hernandez and Lidia Jurado
The importance of sustainable Packaging

In the current context of sustainable Packaging and ecological Packaging, the term Packaging is synonym of materials and practices that have a minimal environmental impact and that promote a greener future.

Sustainable Packaging focuses in reducing the environmental impact throughout the product’s life cycle. It implies the use of materials that are respectful with the environment, that minimize waste generation and that encourage recycling. When adopting sustainable Packaging practices, the brands and companies can contribute to preserving natural resources and reducing pollution.

Some key aspects of sustainable Packaging include:

  • Using materials with low environmental impact
  • Minimizing container waste
  • Using renewable resources
  • Maximizing circularity
‘Peunú’, by Gina Cansell and Elisabet Sau
Innovative ideas for a sustainable Packaging
  • Biodegradable materials: Companies can explore the use of biodegradable materials that decompose naturally, reducing environmental damage.
  • Minimalist design: Simplifying the Packaging design by using less materials and reducing the excess of space can mean less waste and less transportation cost.
  • Recyclable Packaging: Choosing Packaging materials that are easy to recycle, such as cardboard or glass, aims the consumers to participate in recycling programs and reduces the quantity of waste that end up in landfills.
Benefits of ecological Packaging

Ecological Packaging takes sustainability a step further, since its objective is to make a positive impact in the ecosystem. Ecological Packaging implies the use of materials that are biodegradable, compostable and that come from renewable resources. Ecological Packaging contributes to reducing waste and preserving natural habitats.

Some examples of ecological containing materials include:

  • Biodegradable and plant-based plastics
  • Mushrooms Packaging
  • Algae-based Packaging
‘Apiari’, by Carla Torres, Marco Arroyo, Ya Yan Dai and Gemma Monllor
Where to study a master in Packaging design

Are you thinking of studying a master in Packaging design? In the current context, it is essential to do a master that not only focuses in the present but also in the future of the sector.

The Master in Packaging Design offers the necessary tools to communicate formally and graphically a product through its container, providing sense and meaning to its content through a sustainable, innovative and efficient Packaging design that incorporates criteria regarding eco-design and the use recycled materials.

Moreover, the program has a wide and contrasted trajectory supported by numerous international awards that the students have received, like the recent Pentawards, one of the most prestigious awards in the sector.